Rise, created by Barclays is a community of FinTech start-ups, programmes and workspaces in five locations across the globe.
Together, we worked with their existing brand, evolving it into a more grown-up version of itself. I created everything from guidelines and brochures, to event banners and merchandise.
Mavic are a leading company in the cycling industry. They asked language consultancy, The Writer to write and design a brand book, combining all their brand pyramids, visions and values.
We suggested that a book of stories would work harder for them, each one illustrating something different about their brand.
They handed out this dual language book at the top of Mount Semnoz (part of the Tour De France route) after Mavic’s annual summer bike ride to the summit.
The naming decision-maker
One of the top UK banks needed a way to help their staff name things (like products, publications and sub-brands).
I designed this interactive PDF that leads the user through a series of questions, to an answer that tells them how to name their ‘thing’, or get more help.
Institute of Imagination
I had the pleasure of working with the Institute of Imagination, a charity who ‘create space for imaginations to grow’. I created templates for their event collateral, and designed a cardboard visual reality headset and the box it comes in.
The team at Deadpan Cards had an excellent idea for a range of cards and asked for my help bringing that idea to its suitably mundane life.
They’ve been featured in Stylist magazine and the range has grown exponentially.
Private healthcare company, HCA, wanted to tell the UK about the high quality of the service they offer.
I worked with The Writer and photographer Hugh Fox to create a brochure that tells the stories behind the statistics.
Quietroom created a new tone of voice for AXA in 2018. As part of that project, I designed this short pdf guide for them to share with their staff.
Old Chang Kee
Singapore's famous food chain, Old Chang Kee, came to London in 2018.
I created a ‘landlord postcard’ to help them find their (now Covent Garden) home, as well as their business cards and designs for their website.
I worked with the lovely bunch at writing and strategy consultancy, Quietroom, on the kit they use to sell themselves.
We created easy-to-edit templates for proposals, case studies and presentations. They not only make them look as good as they sound, but make their proposals faster to create, which as we all know, when time is tight, is a welcome benefit.
Logistics company Agility send out a quarterly newsletter about their pension scheme, called In Focus.
I designed their latest guide using illustration to help explain the content of each section.
Professional Services Firm
This well-known firm worked with The Writer to define their tone of voice, back in 2012.
After this, they needed a way of sharing their new approach with their people.
I designed this booklet, which defined the style of a set called ‘bringing our brand to life’.
I designed this tone of voice guide for Anglian Water whilst working at The Writer. It’s a succinct and practical guide, consisting of principles, tips and before and after examples.
The Writer's tone of voice report
The Writer spoke to almost 200 people working in businesses across the UK about tone of voice and whether it was worth it. We produced this report showing the findings.
The Writer's products and services
Training, tone of voice and big rewrites. (Or, A Headful of Lightbulbs, You Don’t Give a Duck a Loaf of Bread and How to Eat an Elephant.)
These are a few of the ‘products and services’ that language consultancy, The Writer, offer.
We designed these three brochures to inspire prospective clients and to introduce these services.
To help tell the stories in a way suited The Writer’s style, we commissioned three illustrators to work with us.